Five top tips to make 2021 the year that your business gets the profile it deserves.

Monday, 25 January 2021

Getting your business talked about has never been so critical as we start the New Year.

2020 saw some businesses furlough, some disappear completely, and others pivot to different business models.  The media is an important way of getting your business seen and your messages in front of your customers.

Everywoman PR partner JournoLink has put together five top tips to catch the attention of the journalists, with more advice in their ‘2021 PR Planning’ blog.

• Know your audience. Who is your target audience, and which journalists are writing articles aimed at them?
• Build relationships with the key journalists, following them on Twitter and ensure you are targeting your stories at them.
• Create a PR calendar, building in your own plans and forecasting what news will be trending to latch on to.
• Use a good online tool to help you.
• Planning the future is always more productive than planning the past. Do it now!

Check out the ways in which the everywoman PR platform can help you give your business a kickstart in 2021.