Four tips to attract journalists' attention and boost your 2022 sales

Wednesday, 19 January 2022

January is the month to kickstart 2022 with a journalist focus on small businesses for the next couple of months, starting with Black Friday and running right through to Valentines’ Day.

Our PR Partner, JournoLink ,has put together a ‘Boost PR Package’  to give your business all it needs for a three month sales kickstart with guaranteed coverage, and JournoLink even writing your first press release for you.

To back up the ‘Boost PR Package’, JournoLink’s four must-do tips to capture the journalists’ eyes are:

• Focus on trending news topics. This could be the impact of Covid rules changes, New Year sales, or Valentines’ Day and Easter products.

• Make sure your news has a real interest angle. Why would a journalist want to cover it?

• Providing journalists with a compelling image can make all the difference between being used in stories and being passed over

• Catch the journalist with the headline - A journalist will see the first 50 characters of a headline. Make them really count, with a hook they won’t be able to resist.

With 19 out of 20 of us now making our buying decisions based on independent reviews, it has never been more important to engage with the media.