Thursday, 22 August 2019
Jo Stroud established designer jewellery retailer, Fabulous, 13 years ago, after a career in marketing and book retailing.
With a successful commerce site, and three Fabulous shops in Leamington Spa, Bath and Solihull, Fabulous went from strength-to-strength over the years, often being the first in the UK to stock certain brands. Jo also opened a Pandora Concept Store, in Bath.
Over time, Jo’s suppliers became her competitors, so she decided to launch her own jewellery collection, Mantra - meaningful jewellery, designed to inspire and uplift.
Mantra won ‘Brand to Watch’ at the UK Jewellery Awards in June 2017, and Jo went on to win the NatWest Everywoman Award in December, for an inspirational woman running a business for more than 10 years.
Jo has twice been voted into the ‘Hot 100’ in the jewellery industry; is on the end-of-year panel at the Birmingham School of Jewellery; has raised thousands for charity over the years, running in two London Marathons and creating the ‘Mantra Changes Lives’ initiative with her own brand.
An early business mentor said to me, “Think of setting up a business like going on holiday: there might be traffic jams, airport queues, flight delays, and other problems on the way, but you have no doubt you will get to your holiday destination in the end. See your business start-up phase in the same way.”
“Setting up a business is challenging. But the sense of freedom and achievement, the personal control, and the opportunity to act quickly, more than make up for it. Go for it!”