Tuesday, 05 March 2019
In 1989 Anna Lee co-founded the watch brand STORM in offices above a pizza takeaway in
London - an entrance that turned the ‘traditional’ watch market on its head. Aside from being the first UK company to sell watches as an accessory, STORM has now become one of a few true British fashion watch brands on the market today where all the new models are still designed in the London Head office. It is distributed in over 45 countries worldwide in hundreds of stockists with over 30 standalone STORM stores.
Today the brand has evolved to include watches, jewellery, bags, wallets, opticals, sunglasses and fragrances. Her core achievement is, Anna tells us, is retaining brand integrity in a competitive market for nearly 30 years whilst many have failed or lost their way. Anna has been able to juggle her impressive career as well as being a working mum with four children.
Anna’s Top Tips