Monday, 25 February 2019
Find the time to stop and listen every day, says Menzies, whose firm has offices in Edinburgh and London; first to clients (what do they need? What are their challenges?) and also to the team. “I always want to know how we can do things better,” she says.
It’s been a winning formula: since the agency started five years ago, its clients have included BBC Global News, Glenfiddich and the Scottish Football Association, and year-on-year growth is also strong.
Menzies already had 10 years of marketing experience under her belt when she set up 8 Million Stories. “I wanted an independent agency that was nimble and delivered results,” she says.
Top tip: “Invest in your team – both time and money.”